The upward thrust of harmaenials: How older South Korean girls emerge as the rustic’s latest social media influencers – Living News, Firstpost

South Korean YouTuber Park Makrye’s YouTube channel Park Makrye has greater than 1.32 million subscribers from all over the place the sector. Image by means of AP

flood: The hottest faces amongst South Korean influencers are now not the standard 20-year-olds. Instead, leisure and social media focal point on a brand new era: the older era.

Older girls were invisible in South Korean leisure because the trade has caught to strictly conservative conventional feminine roles and most effective gifts them as trustworthy moms.

But older girls are on the fore within the fashionable promoting and leisure chain.

Pioneering the fad is Academy Award winner Yoon Yeoh-jung, 74. Minary The actor is selling Oriental Brewery and the Zig Zag buying groceries app in two fresh advert campaigns.

The beer video highlights the newness of its spokesperson, who stated, “For someone like me to be on a beer ad, the world just got a lot better.” With a Cass beer in hand, Yoon says she makes pals by way of being her true self and hints at beer that is helping other people dispel their social awkwardness.

South Korean manufacturer Kim Sehee stated Yoon’s Oscar win previous this yr impressed his leisure collection, Wassup Ok-Granny. He stated that South Korean adolescence have a brand new pastime within the aged, the start of a brand new phrase painful – Preservative of the South Korean phrase”Harmony, or grandmother, and the English word for “millennium”.

The collection that aired in May was once some of the first Korean dramas to painting the grandmothers as primary characters, in step with Kim. She introduced world visitors to reside as brief in-laws with Korean grandmothers. The collection’ colour got here from the grandmothers’ makes an attempt to hook up with their overseas family and proportion home made foods and ginseng alcohol a long time in the past.

Park Macri, a well-liked South Korean YouTuber, stated the rustic’s perspective towards gender and age is converting all of a sudden. “In the past, people thought that women were only supposed to be housewives who cooked at home, but that was once. People have to adapt to the current era,” she stated.

Park, 74, is without doubt one of the main lighting in South Korea’s frenzy. Her YouTube channel Korea Grandma has greater than 1.32 million subscribers. In her movies, Park throws insults whilst reviewing a Ok-drama and screams her lungs out whilst paragliding for the primary time.

Park’s good fortune has cleared the path for others. Giving type and way of life recommendation on her channel Milanonna, Jang Myung-sook, a non-age lady referred to as granny rapper “Gganzi” stocks non-public tales about dwelling all through Japanese colonialism, and the 76-year-old YouTuber boasts of her “single life” in “Gourmet” .”

“I would tell the grandmothers to try whatever they want to do and not worry about their age,” Park stated. Associated Press. “As for the young people… you will be fine as long as you are healthy,” she stated. “Please fight and I wish you well.”